We're bringing Quantum Dot Color to the people. Enjoy over one billion colors, without worrying about how many commas are on the price tag. You're welcome. The U6G also has 4K resolution, Dolby Vision HDR and Full Array Local Dimming Zones. Sounds like science, looks like a way more expensive set. Especially with a quad-core processor managing all the algorithms that add up to more colors, more precision and more ooohhh.